BT Sport continues to kill the promo game with its “Shorts” series, promoting looming Ultimate Fighting Championship (UFC) and other combat events in a different and creative way, taking an interview from the athlete and presenting it through powerful animation.
See previous promotional videos featuring Leon Edwards and Khabib Nurmagomedov here and here.
The latest episode focuses on former UFC “champ-champ,” Conor McGregor, as he gears up to rematch Dustin Poirier in the main event of UFC 257 on Jan. 23, 2021 on “Fight Island” in Abu Dhabi, United Arab Emirates.
The fight will be McGregor’s first in over a year as he was last seen knocking out Donald Cerrone at UFC 246 last January. “Notorious” did intend to fight three times in 2020 but the worldwide COVID-19 pandemic put a damper on those plans.
The winner of the highly-anticipated rematch is expected to earn a 155-pound title fight against either current champion, Nurmagomedov, or another worthy combatant should “The Eagle” ultimately decide to stay retired.
To see the entire UFC 257: “Poirier vs McGregor 2” fight card click here.